At UHI, engaging students and the community goes beyond events and partnerships; it’s about fostering a welcoming environment where everyone feels supported. Meet Cassie Greenford, an Engagement Assistant in Thurso. Her role is ever-changing but consistently focuses on people. Whether assisting students, collaborating with local businesses, or advocating for staff rights as a trade union representative, Cassie remains at the centre of these efforts.
Snacks or Coffee? The Big Question
When asked whether she’d prefer unlimited coffee or unlimited snacks at work, Cassie didn’t hesitate: “Snacks! Hands down.”
She admits to a deep love for Pringles, though she acknowledges the struggle of balancing work with a snack habit. “I’d need some magic Pringles tub that never runs out. But, you know, also wouldn’t ruin my waistline.”
Perhaps the most important takeaway? “I’m not a coffee drinker—I just stick to water and stay hydrated.” Practical and efficient, much like how she approaches her role.
What Does an Engagement Assistant Actually Do?
Cassie’s role is a bit of a work in progress after a recent departmental restructure.
“I’m front-facing as a receptionist, but I also work with HISA on events, connect with local businesses for partnerships, and support curriculum staff where needed.”
In many ways, her work is about filling the gaps, whether that means assisting students, organising engagement initiatives, or being the person who just gets things done.
“If something needs doing, I’ll step in.”
Wearing Many Hats – Including Advocacy
Beyond her engagement role, Cassie is also a trade union representative. Her advocacy work for staff closely mirrors the work of the HISA Advice Service for students.
“A lot of what I do for staff—supporting them through disciplinaries, helping with HR queries—is similar to what Advice Coordinators do for students. It’s all about empathy, reassurance, and figuring out the best path forward.”
This deep understanding of people’s challenges informs everything Cassie does. “Every role I take on requires me to be approachable and understanding. At the end of the day, I just want to help people keep going—whether that’s students at UHI or staff working behind the scenes.”
From Cleaner to Student Advocate
Cassie’s journey with UHI began seven years ago—not in an office but as a cleaner. From there, she moved into janitorial work, then administration, and eventually found her place in engagement.
“I’ve kind of done it all,” she laughs.
Having studied history and politics at UHI, it’s no surprise that her passion for activism carried through to her career. Though she didn’t complete her degree, her experience left a lasting impact, steering her towards LGBT+ activism and trade union work.
A Passion for Activism and Trans Rights
For Cassie, activism isn’t just something she does—it’s part of who she is. As a strong advocate for LGBT+ rights, she focuses much of her energy on trans rights activism, particularly at a time when progress feels uncertain.
“It’s frustrating to see trans rights constantly debated, as if equality should be up for discussion. But that’s why we can’t afford to pause—because that’s when people take advantage.”
She doesn’t just talk the talk—she puts her passion into action. As a volunteer youth worker for LGBT Youth Scotland, she helps trans young people, many of whom feel isolated in small rural communities.
“Growing up, I often felt like I was the only one. I don’t want others to go through that alone. I want them to know there’s a community out there that sees them, values them, and will fight for them.”
Challenges of the Job
Being so front-facing, Cassie often encounters students who are struggling.
“I’m a total empath, so when someone’s on the phone stressed or frustrated, I can feel it. It’s tough because you want to fix everything, but sometimes all you can do is listen, reassure them, and help them take the next step.”
This mirrors the work of the HISA Advice Service, which provides support, guidance, and sometimes just a reassuring presence.
“It’s about being that person students can turn to when they don’t know where else to go.”
Debunking the Myths About Thurso and UHI
One myth Cassie wants to challenge? That there’s nothing to do in Thurso.
“I hear it all the time—‘there’s no careers here, there’s nothing to do’—but that’s not true. There are opportunities, but sometimes you have to create them.”
For Cassie, the key is getting involved.
“If you feel like there’s nothing to do, ask yourself—what do you want to see? Then go make it happen. That’s how communities grow.”
What’s Next?
Right now, Cassie is settling into her role and figuring out what’s next.
“I want to see what opportunities come up and maybe even finish my degree.”
In the meantime, she and her colleague Ailsa are making the engagement role their own.
“Since the restructure, we’re taking the initiative to decide for ourselves! We’ve already decorated the place for Halloween and Christmas. We’re filling in the gaps.”
Final Thoughts
Cassie’s work in engagement, advocacy, and activism all stems from the belief that small actions can create big changes.
Whether supporting students, championing staff rights, or helping someone start an ornithology club, she’s always looking for ways to make a difference.
Her mantra? “Be the change you want to see.”
With her dedication, empathy, and determination, there’s no doubt that UHI is better for it.